The vale tudo events in Brazil. The "Gracie Challenges" were held in the garages and gyms of the Gracie family members. When the popularity grew, these types of mixed bouts were a staple attraction at the carnivals in Brazil. During that year the company renamed the brand to Super Fighters and sanctioned ten regulated tournaments in Pennsylvania. In , Pennsylvania State Senate passed a bill that specifically called for: The first Vale Tudo Japan tournaments were held in and and were both won by Rickson Gracie.
The former logo of the UFC, used from to Early competition: The tournament was inspired by the Gracies in Action video-series produced by the Gracie family of Brazil which featured Gracie jiu-jitsu students defeating martial-arts masters of various disciplines such as karate , kung fu , and kickboxing. The tournament would also feature martial artists from different disciplines facing each other in no-holds-barred combat to determine the best martial art and would aim to replicate the excitement of the matches Davie saw on the videos. Davie drafted the business plan and twenty-eight investors contributed the initial capital to start WOW Promotions with the intent to develop the tournament into a television franchise. Art Davie functioned as the show's booker and matchmaker.