Although the magazines had digital versions — Loaded launched a more upmarket one recently — their traditional publishers did not adapt quickly enough to the new technoverse. But these are titles that are cherished as print products, whereas much of the other content — including the photoshoots — have moved online. The rise of the Lad Bible in particular is extraordinary. Yet, the website was created just three years ago by then students, Alex Solomou and Arian Kalantari. The Lad Bible began life as a website that was not dissimilar to the print publications it has helped to displace. Until recently, it had a sexist slant — Cleavage Thursday was a feature — but, unlike its print counterparts, it has, to some extent, matured.
Comment Email Copy Link Copied Although most print media are now available online, millions of people worldwide still enjoy the hard copy. Many of the most popular men's magazines have the option of both, so men can browse their favourite titles from phone, tablet or corner store. When we hear the term 'men's magazine' we probably think of those top-shelf girlie mags. This list ranks the fifteen most powerful names in men's magazine publishing based on circulation. What do these most popular titles say about 21st century men? It's all about losing weight quickly and building mass at the same time.
The press release implies that this is a result of the inevitable switch in media habits to mobile and social. The problem for FHM and Nuts is that these readers no longer want their content from the magazines that first popularised it. Both titles have seen steep declines from their heyday of selling , copies of FHM a week and , copies of Zoo a week in