Asians now make up the largest share of recent immigrants. Americans have been exposed to Asian cuisine in the form of traditional, local, mom-and-pop style restaurants for years. Thanks to technology and interest in trying new flavors, the awareness and interest in global cuisine has skyrocketed. Consumers are craving spicy sweet and everything authentic and their focus on authenticity and freshness has put Asian cuisine in the spotlight. These blurred lines will create opportunities for Eastern-inspired innovation as consumers become more familiar with Asian products, services and lifestyles. Familiar platform, new flavors This East-meets-West flavor mashup has proved successful when introducing new, foreign flavors to consumers on traditional, familiar platforms.
Customization, versatility driving the Asian food segment
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March 1, Written by Lisa White, Contributing Editor Incorporating a range of regional fare that features fresh and healthful ingredients, the Asian-inspired restaurant segment utilizes traditional equipment to create authentic dishes. When a cuisine is on point on all levels, it equals opportunity for the industry. A seasoned restaurant pro, Jones has found the Asian market to be quite lucrative. Sub menu categories include: There are more than 63, Asian restaurants in the U. While 92 percent of Asian menu type restaurants are classified as independent, 84 percent are fast service and 16 percent are limited service. Though the food is mainly Japanese, the formats can mimic European and Middle Eastern dishes.